(484) 429-3826 cindy@medmentors.com

Continuing Medical Education

Presentation & Speaker Training

Message Development

Multi Media Programs

Patient Education

Healthcare Communications

Speaker Training, Message Development and KOL Recruitment

MedMentors specializes in Key Opinion Leader recruitment, message development, and healthcare communications training for pharmaceutical and biotech clients.

Our team provides highly targeted national and international KOL identification and cultivation in a wide range of therapeutic areas. MedMentors can help in all aspects of professional development and the company/KOL relationship.

Our other area of expertise is customized healthcare communications training. We help craft and create messages that matter, turning data into dialogue and science into stories. While content is key, how you say something can be as important as what you say. MedMentors clients learn to communicate clearly, with credibility, confidence, and control.

Team members of MedMentors can also serve as meeting facilitators and focus group moderators for numerous clients.

MedMentors understands that KOL development is an integral part of pharmaceutical marketing. Identifying the appropriate KOLs and maintaining that relationship is essential. MedMentors can help with all aspects of this important partnership. We also have particular expertise with female KOLs, younger physicians, and other allied health professionals, helping our clients develop the “next generation” of thought leaders. MedMentors offers unique programs to identify, assess, train, and nurture these targeted groups of clinicians.

MedMentors offers a wide range of content-driven communication training and coaching services. We know that one size does not fit all. Our services are customized for each client and include FDA Advisory board coaching, story and message development, Q and A preparation, media training, and speaker training. MedMentors provides one-on-one executive coaching, small group workshops, phone and webinar training, and large group sessions for multiple participants.

Multimedia education/training plays an increasingly important role today as learners insist on opportunities to be educated at their convenience, when and where they choose. MedMentors answers this call. Our products include webcasts, podcasts, smartphone and tablet applications, and web and video conferencing. MedMentors can create content for you or work with you to develop your content on a variety of applications.

MedMentors believes that patient education and the clinician-patient partnership are imperative to improved healthcare outcomes. MedMentors provides tailored patient education initiatives in the form of live meetings and workshops, online education and printed education. MedMentors helps patients and healthcare consumers develop and deliver their stories. Furthermore, our IT staff can develop patient-focused mobile applications based on your needs.

Areas of Specialty

MedMentors is experienced in a number of medical specialties including:

  • Cardiology
  • Dermatology
  • Endocrinology
  • HIV
  • Infectious Disease
  • Nephrology
  • Neurology
  • Nutrition
  • Oncology
  • Pulmonology
  • Radiology
  • Rheumatology
  • Sports Medicine
  • Women’s Health

Please contact us for a list of selected projects, clients, and/or references.


Cindy Hoffman - CEO

Cindy Hoffman has more than 25 years of experience in the communications industry. Building on a career as a television news reporter, writer, and producer, she expanded her expertise to include executive coaching, media and presentation training, and issues and crisis management. For the past two decades, she has worked with pharmaceutical companies, biotech firms, hospitals and healthcare systems, public relations agencies, non-profits, and advocacy groups to develop and deliver “messages that matter” to a wide variety of audiences.

Ms. Hoffman has earned a reputation as an expert in crafting messages, strategies and responses, particularly in the health care arena. Specialties include health care reform, clinical trials, cardiology, rheumatology, women’s health, oncology, dermatology, genetic engineering, medical ethics, medical education, and FDA approvals. She is skilled at helping senior executives and thought leaders translate complicated medical jargon in to ”lay” language. She also has significant experience working with advocacy groups, as well as training athletes and entertainers to serve as spokespeople for a variety of products and causes.

Cindy Hoffman’s decade of TV news experience includes three years at CNN, producing two hours of daily, live news broadcasts. She also held producing and writing positions at major TV stations in the northeast and produced and reported business features for the syndicated television program, The Bottom Line. Her experience as a media insider is matched by her expertise as a media outsider and public relations professional. As Director of Media Relations for Thomas Jefferson University in Philadelphia, she was responsible for all external communications related to its research institution, its 710-bed teaching hospital and affiliates, and for Jefferson Medical College, the nation’s largest private medical school.

An honors graduate with a degree in Theatre from Brandeis University, Cindy Hoffman also attended the masters program in organizational development at the University of Pennsylvania.

Judy Seraphine - President

Judy Seraphine has 20 years of experience in the medical education and communications sector working with both non-profit organizations and for-profit medical communications companies. Ms. Seraphine’s key reputable assets include developing and overseeing medical education programs for various pharmaceutical and biotechnology companies in a wide array of therapeutic areas. Her experience includes new business development, specifically, leading overall sales strategies and the sales processes along with providing unique solutions to clients’ needs. Ms. Seraphine also has significant experience in publication planning and editorial processes. She has written and edited brochure copy, newsletters and journals as well as developing and overseeing publication plans. Ms. Seraphine has a strong background in marketing and communications including marketing plans, key opinion leader development and relationships and faculty procurement. Throughout her career, Ms. Seraphine has launched various successful educational websites in many therapeutic areas. Therapeutic specialties include Rheumatology, Dermatology, HIV/Infectious Disease and female health care.

Judy earned her Bachelor of Arts Degree from Towson University and her Master of Science Degree from the University of Maryland University College.

Dr. Martin Bergman, MD - Medical Director

Dr. Martin Bergman is a Clinical Associate Professor of Medicine at the Drexel University College of Medicine in Philadelphia, and Chief of the Division of Rheumatology at Taylor Hospital in Ridley Park, PA. Dr. Bergman is a Board Certified rheumatologist and internist with a full-time clinical rheumatology practice. He is a past President of the Philadelphia Rheumatism Society and the Delaware County Medical Society.

In addition to his clinical work, Dr. Bergman serves as a medical meeting facilitator and speaks nationally and internationally on a wide range of issues including rheumatoid arthritis, psoriatic arthritis, osteoarthritis, gout, the management of non-malignant pain, outcomes measures, disease management, reimbursement, and other economic issues facing physicians. He has a keen understanding of the clinical trial process and has participated in multiple clinical trials involving biologics and coxibs.

Dr. Bergman’s current research interests are focused primarily on the use of patient self-reported outcomes tools, recognizing both the importance of quantitative measurement in the management of rheumatologic diseases, particularly rheumatoid arthritis, and the ability of the patient to know how much his or her disease is affecting the individual, sometimes (or even, usually) better than the physician. The results of these works have been published in major national and international journals and have been presented at both the ACR annual scientific meetings and at EULAR. Dr. Bergman is the 2011 recipient of the Joseph Hollander Award from the Arthritis Foundation, Southeastern Pennsylvania Chapter. He was also awarded their Quality of Life-Professional Education honor in 2007. In addition, Dr. Bergman has also been recognized as a “Top Doc” in Philadelphia Magazine and Main Line Magazine.

Amy Graham - Research Librarian/Editor

 Amy Graham has more than 25 years of experience in the library and information world, both in the academic and private sectors. Her library skills have enabled her to take on diverse positions, including creating and running a library for the technical support department of a computer retailer and being a research associate for international executive search firm Heidrick and Struggles. Ms. Graham also worked at Swarthmore College’s library as a cataloger and reference librarian, providing services to both students and faculty. While there, she created the library’s first website.

Ms. Graham has performed a significant amount of copy-editing and proofreading for both non-profit organizations and for-profit companies. Her experience includes editing of newsletters, correspondence, marketing materials, and other in-house publications. She has created ad books and membership directories. Areas of research include social media usage, profiles of individual organizations and industries.

Ms. Graham is currently Authority Control Librarian for Library Technologies, Inc. (LTI) in Willow Grove, Pa. as well as an independent researcher and copy-editor. At LTI, Ms. Graham rewrote and redesigned the company website and reworked all of the company’s marketing and informational materials to be more accessible and user-friendly.

Ms. Graham received a Bachelor of Arts from the University of Pennsylvania and a Masters of Library and Information Science from Drexel University in Philadelphia, PA.

Michael P. Callan - I.T. Director

Michael Callan has been in the Information Technology industry since 1995. He started as a Software Engineer at Siemens Automotive working as a System Administrator, Software Engineer, Release Engineer, and supported a team of engineers working on a Navigation Unit. Mr. Callan has since worked as a Software Engineer at Harris Corporation (1997) Pratt & Whitney Aircraft (1998-2004) as well as e4E (2006-2008). After working as freelancer, he was hired by Nations Photo Lab, as an IT Projects supervisor, and subsequently promoted to one of their IT Directors. In the role as IT Director, he participated in many projects, with graphics and product development done locally, and offshore software development. After several years, Mr. Callan went back to his freelance IT Support business working as a contractor for major companies such as Johns Hopkins University, Textron Systems and St. Agnes Hospital.

About Us

MedMentors, LLC specializes in customized communications training and coaching for healthcare professionals. We work with KOLs and thought leaders, pharmaceutical executives, scientists, researchers, marketers, and medical directors to develop and deliver messages that matter. MedMentors also focuses on national and international faculty procurement and KOL development. MedMentors other area of expertise is to provide highly customized marketing, training and development programs for physicians, allied health professionals, and patients (consumers) in a wide range of therapeutic areas. Our multi-media platform includes webcasts, podcasts, videocasts, tablet and smartphone applications, and web and video conferencing.

MedMentors, LLC is a women-owned business with two officers, Cindy Hoffman (CEO) and Judy Seraphine (President). MedMentors staff includes a Medical Director, Medical Librarian, Research Librarian, Copy Editor, and Account Manager. We also have a wide network of consultants and freelancers, including medical writers, medical editors, graphic artists, translators, interpreters, and meeting planners.

MedMentors can fill a niche or bridge a gap. We can work with your existing marketing and public relations teams or agencies, filling in areas where needed (e.g. medical resources research, information synthesis, database search, advisory board selection, messaging or training ) or we can provide a complete program or product from concept to completion (e.g. new therapy webcast, patient education podcast, speaker training workshop).

If you have a problem or a project, please contact us to learn how we might help.

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